Hello!
I’m Joanne, I live in the UK in Cheshire with my husband and we are parents to our 3 teenage sons. I have a degree in Psychology and started my working life in Human Resources and Training. I then concentrated my time on having a family and running our home, and a large part of that, as you can imagine, has been preparing and cooking food!
In 2015, I decided to start documenting my journey of cooking healthy food and developed a passion for photography. My Instagram account quickly grew from a few hundred followers to over 45k in a few years which gave me the confidence to realise that what I was sharing, other people were interested in too. This exposure quickly lead to paid work, advertising household named brands, producing recipe content for major supermarkets, regular features in magazines such as Vegan Food & Living, Cheshire Life Magazine and a front cover feature for Thrive Magazine. I have worked with PR Agencies and direct with brands to advertise food, health related products and kitchen appliances.
My health took a turn following a traumatic birth experience. Through overcoming health issues including IBS and early onset-menopause, I had the understanding that my lifestyle and what I ate could have a profound effect on how my body handled it. I found that, through using meditation, exercise and finding a diet which nourished my body, I was able to eventually heal and thrive the same as I had done before in my younger years.
I have continued to live this way, always prioritising my health and now, in my 40’s, I truly feel as fit and healthy as I did in my 20’s. I’ve tried various diet types over the years, and now I’ve settled into the diet which works best for me – a balanced one focusing on protein for cellular repair and muscle building, fibre and fermented foods for gut health, healthy fats for hormones and energy, whilst limiting gluten, sugar and highly processed foods.
Now I prioritise great tasting, healthy food that is quick and easy to prepare. And that is what this website and everything I create, aims to share – food that’s quick, simple to make, big on flavour, bursting with health!
I hope you find some inspiration to eat yourself to the best version of you, full of energy, balanced hormones, feeling alive and thriving, whatever age you are, whatever the demands you have on your time. You too can feel amazing – it’s all about focusing on the lifestyle you want and making the little choices and actions you take each day, all count.
Join me as I take you on a healthy and delicious cooking journey!